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BLACK FRIDAY SALE

 
Enough of the month-long "sales"—we're bringing back the good, old-fashioned rush for a great deal! 
Registration opens on Friday, November 28th @ 10:00 AM EST.

 

TIER 1 (First 100 Registrations): $35 OFF Your Registration

TIER 2 (Remainder of the Day): $30 OFF Your Registration

 
$30 OFF SALE is only available for the rest of the day!

Countdown to Registration Open!

RIDE DISTANCE & START TIME

$30 OFF BLACK FRIDAY SALE

45 MILE (8:00 AM Start Time)

Strikethrough Price: $104
Price: $74
Time: 8:00AM EDT
45-Mile Marked Route, SAG Support, Rest Stop, After Party w/ NEW FINISHER MEDAL, Pint Glass, Beers, Live Music, Raffle & MUCH MORE!
$30 OFF BLACK FRIDAY SALE

45 MILE (8:30 AM Start Time)

Strikethrough Price: $104
Price: $74
Time: 8:30AM EDT
45-Mile Marked Route, SAG Support, Rest Stop, After Party w/ NEW FINISHER MEDAL, Pint Glass, Beers, Live Music, Raffle & MUCH MORE!
$30 OFF BLACK FRIDAY SALE

30 MILE (9:00 AM Start Time)

Strikethrough Price: $94
Price: $64
Time: 9:00AM EDT
30-Mile Marked Route, SAG Support, Rest Stop, After Party w/ NEW FINISHER MEDAL, Pint Glass, Beers, Live Music, Raffle & MUCH MORE!
$30 OFF BLACK FRIDAY SALE

30 MILE (9:30 AM Start Time)

Strikethrough Price: $94
Price: $64
Time: 9:30AM EDT
30-Mile Marked Route, SAG Support, Rest Stop, After Party w/ NEW FINISHER MEDAL, Pint Glass, Beers, Live Music, Raffle & MUCH MORE!
$30 OFF BLACK FRIDAY SALE

15 MILE (10:00 AM Start Time)

Strikethrough Price: $84
Price: $54
Time: 10:00AM EDT
15-Mile Marked Route, SAG Support, Rest Stop, After Party w/ NEW FINISHER MEDAL, Pint Glass, Beers, Live Music, Raffle & MUCH MORE!
Tröegs Beers, Pint Glass & MORE!

Post-Ride Entry Only

Strikethrough Price: $39
Price: $24
Time: 11:00AM EDT
After Party Entry w/ Pint Glass, Beers, Live Music, Raffle, Games & MUCH MORE! - All of the post-ride fun without riding! - Private party - Adults (21+) must have registration. NO FINISHER MEDAL.

9th Annual

Bikes & Beers Hershey, PA

TRöEGS INDEPENDENT BREWING

 Saturday, June 13th, 2026

Register for Pennsylvania's Annual Bikes & Beers Hershey - Bike Ride & Beer Festival 2026, the premier cycling event series departing from Tröegs Independent Brewing in world-famous Hershey, PA! Choose your challenge from a 15, 30, or 45-mile ride through the beautiful areas of trail and less-traveled roads surrounding Hershey, PA, complete with morning fuel stations, fully marked routes, rest stops, and SAG support for all riding levels. Finish back at Tröegs for an unforgettable post-ride beer festival atmosphere, where you'll enjoy two complimentary craft beers in an official B&B pint glass, SPECIAL-EDITION FINISHER MEDAL, live music, food trucks, games, sponsor giveaways, and a massive charity raffle with over $3,000 in prizes, all while benefiting local cycling charities. Have fun and give back!

A CELEBRATION OF CYCLING, CRAFT BEER & GIVING BACK!

NEW GIVEAWAY:

🏅 Special-Edition 2026 Finisher Medal

Celebrate your ride with our first-ever Finisher Medal! This limited-edition keepsake is included in your registration fee at no additional cost.

• Exclusive: Only available at 4 events in 2026 out of our 25+ events nationwide.
• Functional: Features a high-quality, built-in bottle opener.
• Bonus: You still receive all other event items like this official Pint Glass, Koozie, Sticker & MORE!

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America's Favorite Bike Rides

Celebrating 14 Years of Providing
The Most Fun You'll Have on Two Wheels!

Since 2013, we’ve hosted 200+ EVENTS at 80+ BREWERIES across 20 STATES with 135,000+ RIDERS!
Celebratory beers served... Uncountable!

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MORNING CHECK IN

• Check in and meet your fellow riders!
• Get your custom bike plate & wristband
• Enjoy coffee, snacks, and pastries!
• Local bike shops offering safety checks

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THE RIDE

• Fully marked routes & GPS instructions!
• Ride leaders for pacing
• Mechanical support vehicles
• Rest stops with snacks & refreshments!

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FINISH STRONG!

• Cross the finish line with a professional photo!
• TWO BEERS INCLUDED!
• Bikes & Beers 2026 pint glass & koozie
• Food trucks, live music & more
• Charity raffle with over $3000 in prizes!

WHAT COMES WITH YOUR REGISTRATION

Partnering Charity Raffle

Charity Benefit Raffle at the Conclusion of the Event!
$3,000+ in RAFFLE PRIZE GIVEAWAYS!

• Everyone gets a chance to win!
NEW BIKE IS ALWAYS THE TOP PRIZE

Raffle proceeds benefit our charity partners. Have fun and give back!

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The SWAG Bag!

• EXCLUSIVE 2026 FINISHER MEDAL
• Official Bikes & Beers X TRöEGS BREWING 2026 Collectors Pint Glass
• (2) Craft Beers Tickets Included!
• High-Quality Neoprene Beer Koozie
• Special Edition Event Sticker (Collect Them All!)
• Raffle Ticket for a Chance to WIN PRIZES!
• Custom Numbered Bike Plate - Event Photos!
• Morning, Rest Stop, and Post-Ride Snacks

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CHOOSE YOUR CHALLENGE

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15-Mile: The Campbelltown Cruise 🏞️

The ride begins at TRöEGS’ world-famous brewery in Hershey, PA. We head out through town, passing the iconic Hershey Country Club before venturing onto wider, less-traveled roads. You’ll quickly make your way toward Campbelltown, enjoying picturesque farmland and historic barns. A well-placed rest stop awaits at Campbelltown Community Park to provide the fuel you need to get back to the brewery for the best post-ride party!

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30-Mile: The Palmyra Farmland Loop 🛣️

This course shares the scenic start of the 15-Mile ride from TRöEGS, leading you toward Campbelltown for your first rest stop. After refueling, the 30-Mile adventure extends further south into the less-traveled farm roads of Derry Township. This segment features longer straightaways through Palmyra's scenic farm country, perfect for finding your rhythm. You’ll loop back to enjoy a second rest stop at Campbelltown Community Park before finishing strong back at TRöEGS for a rewarding cold one!

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45-Mile: The Annville Challenge ⛰️

The 45-Mile ride offers a unique beginning, turning north almost immediately after leaving TRöEGS. You'll cover a six-mile stretch through Annville on quiet, less-traveled roads with minimal traffic. After passing through Coffetown, you'll tackle the first climb of the day before connecting with the main 30-Mile route. This means you will still enjoy the long straightaways of Palmyra and loop back for a well-deserved rest stop at Campbelltown Community Park before returning to TRöEGS for your ultimate celebratory beer!

CHECK THIS VIDEO TO LEARN MORE

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WHAT OUR RIDERS SAY

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EMMA
Herndon, VA

Two tasty craft beers waiting for you when you cross the finish line! There's no better prize than that. The charity raffle was a great way to conclude the event!

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JEFF
Hershey, PA

Very smooth overall experience. They clearly do their best to avoid as many stops, left-hand turns, and hazards on the road. A well-thought-out route with plenty of rest stops.

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BROOKS
Cincinnati, OH

The ride was great to do with my girlfriend and other friends! The after-party is a game-changer that sets it apart from other rides I've done. Keep the party going with some beers & live music!

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COLBY
Stratford, CT

Great route design with lots of ride support. Route arrows were easy to follow. I was happy to see the Bikes & Beers pint glasses waiting for us as we returned. Ahhh BEER!

CELEBRATING 9 YEARS IN HERSHEY!

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Ride Location

TRöEGS INDEPENDENT BREWING - 200 Hersheypark Dr
Hershey, PA 17033 US View Location on Map


Countdown to Event Day!

"VOLUNTEER FOR BEER" PROGRAM

Earn a 50% OFF Bikes & Beers registration by volunteering.
Limited volunteer spots available, and they fill up fast!

THE PERKS YOU'LL RECEIVE:

• Volunteer T-Shirt
• Free Entry into the Post-Ride Party
• Official Bikes & Beers 2026 Collectors Pint Glass
• (2) Craft Beers Tickets Included!
• High-Quality Neoprene Beer Koozie
• Special Edition Event Sticker (Collect Them All!)
• Raffle Ticket for a Chance to WIN PRIZES!
• Morning, Rest Stop, and Post-Ride Snacks

EXTRA PERKS FOR REST STOP VOLUNTEERS:

Will receive all of the above, as well as a 100% OFF future B&B registration and your choice of $50 in additional B&B merch at our merch booth in the post-ride party!

Join the community of hundreds of B&B volunteers. Enjoy the day, helping support our partnering charities raise money in a fun way!

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MUCH MORE THAN A BIKE RIDE

Out of our shared love for cycling, craft beer, and giving back to the local community, Bikes & Beers was born! We knew from the start this combination was a match made in heaven. Our events bring cyclists of all levels together for a fun, challenging weekend ride followed by an unforgettable post-ride brewery party!

The Bikes & Beers experience is about celebrating the journey and the destination. Every ride features well-marked routes, mechanical support, and scenic views, ensuring you have the best possible time on two wheels. When you cross the finish line, the reward is waiting: a celebratory atmosphere at one of America's best craft breweries, complete with complimentary craft beers, live music, local food trucks, and plenty of camaraderie.

Since our first event in 2013, we've continuously strived for improvement in both the cycling and beer experience. This passion has allowed us to grow exponentially, hosting Bikes & Beers at over 80 breweries in 20 states with more than 135,000 cyclists attending! But our mission extends beyond the ride; we are dedicated to supporting the communities we visit, raising awareness and funds for local cycling advocacy groups.

Our riders mean everything to us. You are the heartbeat of Bikes & Beers, and your support fuels our ability to grow and give back. Thank you for joining us on this incredible journey!

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