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Row or Run for New Freedom Farm

Thu February 1 - Thu February 29 Roanoke, VA 24014 US Directions


3635 Franklin Road
Roanoke, VA US 24014


Make a consistent committment to fitness this month with our row or run/walk challenge! Walk, hike, jog, or run at least 1.8 miles/day and/or log at least 18,000 meters of rowing for the month and help support our friends at the New Freedom Farm!  What's unique about this mileage/rowing distance? According to the US Department of Veteran's Affairs, an average of 18 veterans each day commit suicide. One of the primary means of addressing this alarming number is to help spread awareness of community programs that support mental health outreach for veterans, so we are honored to send 100% of proceeds from this program to New Freedom Farm.  Encourage your colleagues, family members, church friends, whoever to join in for some friendly competition with a fitness focus! Here's how to get going:

  1. Register for event on this site
  2. Find our EatSleepRowAbout Strava club to link your account so that we can see you're getting your miles in!
  3. Record your daily activities on Strava, and share photos/reflections of your journey on social media using #eatsleeprowabout2024 or keep the #eatsleeprunabout2024 streak alive so we can follow along!


  1. Can you average a monthly mileage (52.2 miles) vs. logging daily walking or running miles? YES, we will look at total mileage for the month not necessarily daily miles. 
  2. Can I complete the challenge as a team? NO, this is an individual challenge. 
  3. Do I have to have a Strava account to complete the challenge? SORT OF, it is free to create a Strava account and we will need a way to easily access group mileage reports to verify you have completed the challenge. As long as you have some form of a fitness tracking software program (Garmin, Apple, MyFitnessPal, etc) to verify your monthly total, that's all we need. However the official groups will be listed on Strava. 
  4. Do I have to live in the Roanoke area to claim my challenge prizes? NO, this challenge can be done from anywhere, and if you successfully complete the challenge, you can use your $31 in store credit toward any product in store. You will just need to pay for items (including your shirt) to be shipped to you. 
  5. Can I bike or swim or some other type of aerobic activity? NO, this is a rowing or running/walking challenge only. 
  6. Can I walk instead of run? YES, except if you want your miles to populate in the Strava group, you will need to record your walks as runs even if they are walking-only. 


Race Contact Info

If you have any questions about this race, click the button below.


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