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Athletic Brewing Co.: An N/A Brew Fit for All Times, Tour de Scottsdale will have it

Got thirst?

We know you will at The Tour de Scottsdale on April 13. We have a solution with the help of the Athletic Brewing Co, which “is dedicated to crafting delicious non-alcoholic beer you can enjoy anytime and anywhere.”

It’s fit for all times!


On April 13, they will be at WestWorld in Scottsdale, the host site of the event.

“We’re excited to be part of it,” said Adam Butman, West Region Sales Director for Athletic Brewing. “It’s the perfect pairing for a hot sweaty day or nice workout.  Nothing better than reaching for an ice cold, great tasting brew post run or ride, but some people don’t want the alcohol – it’s such a great fit for the event”

According to Athletic Brewing Co., it is the No. 1 non-alcoholic brand in the country and has about 20 percent share of the total N/A beer category.

Athletic leads the charge fueling the non-alcoholic category with the largest growth percentages, in what is still the fastest growing segment across total beer.

They are getting out there with their brand lending credence to Butman’s phrase “rocket ship” success in just six years of existence.

As such, Athletic Brewing Co., is at thousands of events such as Tour de Scottsdale annually.

“We do a ton of hyper local events similar to Tour de Scottsdale to really engage with the communities,” he said.

So, they will be there at WestWorld, sampling out their award-winning craft brews.

“It’s for outdoor enthusiasts and the healthy, active modern adult,” Butman said. “We’re really a product for any and all walk of life.

“If you are a new parent or an outdoor adventurer, a health junkie or living a high-performance life where you are hitting career goals, you can still enjoy a great-tasting brew without the compromise.”

Butman said Athletic trends to the “younger side anywhere from 22 years to the mid-40s” where about 80 percent of the consumers land.  “Athletic set out to de-stigmatize non-alcoholic beer and be an answer for the modern adult.  It’s great to see the adoption across all age groups, especially awareness across Millennials + Gen Z as they are drinking a lot less and looking for options.”

Butman said Arizona is a “hot state for us in terms of consumer awareness and retail sales growth.”

“Whether it’s the sober consumer or it’s someone who just loves great beer and is looking to have alternatives that pair with an active lifestyle,” Butman said, “we can be an additive to literally any walk of life.”

See you at Tour de Scottsdale!


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